Choose the jobs
you want more of.
Work on your niche: the customers you want to serve and the kinds of jobs you want to be known for.
IN PERSON LIVE EVENT
IN PERSON LIVE EVENT
IN PERSON LIVE EVENT
IN PERSON LIVE EVENT
A one-day workshop for construction, plumbing, and service-business owners ready to grow with more clarity.
Get clear on the right customers, the right opportunities, and the business you want to build.
Spend one day with John Huffman and Bryce Lawrence working on which customers and jobs fit your business, where you want it to go, and why. Use the event workbook to put that direction into words.
Fri, Oct. 30 | 9AM-3PM
The Vineyards Country Club
Naples, Florida
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The next job needs an answer. So does the bigger picture.
A customer calls. A quote needs finishing. Someone on the crew needs a decision. By the end of the day, there may not be much room for a different question: What kind of business do I want all this work to build?
For owners in construction, plumbing and other service businesses, that question gets practical fast. Which customers do you want more of? What do you want the business to be known for?
Speak Life gives those questions time on the calendar. It is a one-day workshop on vision, niche and purpose, made practical through the business you are already building.
BUILD THE BUSINESS WITHOUT LOSING WHAT YOU'RE BUILDING IT FOR.
Success shouldn't require sacrificing your family, faith, freedom, or purpose.
John and Bryce believe you can build a successful company while staying grounded in your values and what you're called to build.
Faith is part of how they lead, but you don't have to believe what they believe to belong in the room.
The next job needs an answer. So does the bigger picture.
A customer calls. A quote needs finishing. Someone on the crew needs a decision. By the end of the day, there may not be much room for a different question: What kind of business do I want all this work to build?
For owners in construction, plumbing and other service businesses, that question gets practical fast. Which customers do you want more of? What do you want the business to be known for?
Speak Life gives those questions time on the calendar. It is a one-day workshop on vision, niche and purpose, made practical through the business you are already building.
BUILD THE BUSINESS WITHOUT LOSING WHAT YOU'RE BUILDING IT FOR.
Success shouldn't require sacrificing your family, faith, freedom, or purpose.
John and Bryce believe you can build a successful company while staying grounded in your values and what you're called to build.
Faith is part of how they lead, but you don't have to believe what they believe to belong in the room.
What the day is for
Bring the business. Work on its direction.
Choose the jobs
Put the bigger
picture into words.
Work on your vision: what you want to build beyond the next job on the schedule.
Connect it to
the life you want.
Work on your purpose: why you are building the business and what you want it to support in your life.
More than something to listen to.
The day includes sessions with John and Bryce, an event workbook, a guest panel, and conversations with other business owners. Use the workbook to apply the questions to your own business.
BUILD THE BUSINESS WITHOUT LOSING WHAT YOU'RE BUILDING IT FOR.
Success shouldn't require sacrificing your family, faith, freedom, or purpose.
John and Bryce believe you can build a successful company while staying grounded in your values and what you're called to build.
Faith is part of how they lead, but you don't have to believe what they believe to belong in the room.
Why take a
Friday away?
A day away from the jobs has to have a purpose. This one is about making time for choices that are easy to postpone between quotes, customer calls and crew questions.
Bring those questions into the room. Use the sessions, workbook and conversations to work on the direction behind the daily decisions.
BUILD THE BUSINESS WITHOUT LOSING WHAT YOU'RE BUILDING IT FOR.
Success shouldn't require sacrificing your family, faith, freedom, or purpose.
John and Bryce believe you can build a successful company while staying grounded in your values and what you're called to build.
Faith is part of how they lead, but you don't have to believe what they believe to belong in the room.
Hosts
John Huffman
Construction & leadership
Business owner and speaker with a background in construction. John brings an owner's perspective to vision, leadership and purpose.
Bryce Lawrence
Service-business decisions
Creator of the Operational Profit System (OPS). Bryce's work helps service-business owners understand their numbers and business decisions.
What owners say about Bryce's OPS work.
These testimonials describe the Operational Profit System (OPS), not attendance at the October 30 workshop. They share individual client experiences, not promised workshop results.
"...it just makes so much sense. But if no one ever shows you, you just wouldn't know any different."
Cory McHugh · Comfort Control Air · Excerpt from existing client testimonial
"Amherst Roofing has been in business for over 35 years, and for the first time, the numbers truly make sense. We now have a clear picture of what a healthy, growing company looks like - and that's exactly what we've become."
Tim & Brittany Hilts · Amherst Roofing
The ticket offer
Make time for the business
you want to build.
Friday, October 30
9 AM – 3 PM ET
Vineyards Country Club · Naples, Florida
400 Vineyards Blvd · Naples, FL 34119
Doors open at 8:30 AM
General Ticket
General Admission
$97
Per Person
The full workshop, with the workbook and meals included.
- Full workshop with John and Bryce
- Event workbook
- Breakfast and lunch
- Guest panel
VIP Experience
VIP
$197
Per Person
Sit up front and revisit the day with the full recording.
- Everything in General Admission
- Front round-table seating
- Trade Money event shirt
- Full-day recording
ONE DAY. THREE THINGS SETTLED, IN WRITING.
This is not a day of listening. Every block ends with something written in your own hand.
Please note: The Speak Life 2026 schedule, speakers, and session times are subject to change as we finalize the event experience.
You leave with all three written down. Not notes on the day. The actual work, done.
What you hand your team on Monday is a page, not a memory.
BUILD THE BUSINESS WITHOUT LOSING WHAT YOU'RE BUILDING IT FOR.
Success shouldn't require sacrificing your family, faith, freedom, or purpose.
John and Bryce believe you can build a successful company while staying grounded in your values and what you're called to build.
Faith is part of how they lead, but you don't have to believe what they believe to belong in the room.
everything included
Everything you need to build
your empire.
One platform. Your logo, your domain, your prices. We run
the infrastructure — you collect the recurring revenue.
True White Labeling
Your brand on every pixel — custom domain, logo, colors, emails, mobile app. Your customers never know we exist.
Custom domain · Email · Mobile SDK
No-Code Automation
Drag-and-drop workflows that trigger on any event — send an SMS, tag a lead, charge a card, branch by behavior.
300+ triggers · Visual builder
Unified CRM
Every lead, contact, conversation, and deal in one place — with pipelines, smart lists, and AI-enriched profiles.
Unlimited contacts · AI scoring
Funnels & Pages
High-converting templates you can launch in minutes — landing pages, upsells, order bumps, membership sites.
120+ templates · A/B split
Attribution Analytics
See exactly which campaigns, ads, and funnels drive revenue — down to the contact, down to the minute.
Multi-touch · Cohort views
Payments & Billing
Charge customers in your brand. Subscriptions, one-time, trials, proration — Stripe under the hood, you set the price.
Stripe · PayPal · 135+ currencies
STOP BUILDING A BUSINESS THAT DEPENDS ON YOU FOR EVERYTHING.
Get clear on where you're going, who you're serving, and what matters most, so you can make better decisions, lead your team with direction, and build a business that supports your income, your freedom, your family, and your faith.
Vision. Niche. Purpose.
OCTOBER 30, 2026
NAPLES, FL
faq
Your vision, niche and purpose. The workshop includes an event workbook and time to put your business direction into your own words.
No. The focus is the direction of your business. It is not trade certification or hands-on job-site training.
No. Faith is part of how John and Bryce lead. People of all beliefs are welcome.
Yes. Breakfast and lunch are included with both General Admission and VIP.
Put the direction of your business on the calendar.
The next job will need your attention. Give the bigger picture a place on the calendar, too.
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